This book explores the impact of social media on the tourism industry. It offers a comprehensive overview of the impact of social media on the industry and explores the ways in which organizations can adapt
their strategies to stay ahead of the curve. The book covers a broad range of topics, including new service development, marketing, networking, and knowledge management. Providing a combination of theory and practice, drawing on real-life business experiences to analyze the ways in which social media can affect traveler behavior at every
stage of the travel process, this book is designed for professionals
working in the tourism industry, such as tour developers, travel
agents, restaurateurs, and hotel managers. It is also well-suited for
entrepreneurs, social media analysts, and industry researchers who
are interested in exploring the latest trends and developments in
the field. Overall, this book provides valuable insights and practical
strategies for anyone involved in the tourism industry.